Serial Entrepreneur who has started or been involved with several successful start-ups and
enterprises including Optimum Trading Ltd (Dental and Medical Distribution), IdealabJa ( a
start-up Incubator) Adtelligent (Digital Media and Video Production), Appfinity (Software
Development Company), Founder and currently the CEO Innovate 10X a leading digital
transformation firm and most recently appointed Chief Strategy Officer of Wipay Jamaica a
Fintech company with payment service solutions.
Sheldon was instrumental in building out the growth of JMMB between 1997 where he started as the Software Development Manager and rose to Group Chief Information Officer until he left to start Innovate 10X in 2018.
Over 30 years in Information Technology and Operations Management; experience includes: digital strategy and transformation, acquisitions and mergers, software Development, Quality Assurance, and operations (inventory, manufacturing, warehousing) review and streamlining.
Sheldon has a passion for helping others succeed and believes in making a difference by actively serving. This is demonstrated by being an active member of the Jamaica “New Economy” Digital task force in charge of the “Go digital for MSMEs initiative. He serves as Chairman JMMB RS Pension Board, Past President and current director Jamaica Computer Society and is a director in EGov Jamaica.